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Why luxury packaging boxes can enhance user trust  
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younglora
23/8/2021 10:49:23 SA
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Tham gia: 23/8/2021
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When consumers trust a brand, they are very concerned about almost every new product launched by the brand. For example, every time Hermès releases a new product, consumers will go frantically to buy it. For some popular products, you may need to distribute the goods in proportion to have the right to buy. From this, we can see that, for well-known brands, consumers' attention to the brand and its popular products has often exceeded our imagination. Therefore, it is very important to have an emotional connection with customers and make customers have a sense of trust in the brand. A well-customized luxury packaging box can not only make customers trust your brand more, but also effectively market and promote the products launched by the brand.

For luxury brands, their brand names are firmly engraved in people's minds, and brands can hardly spend too much budget to carry out brand marketing. But for products, especially newly released products, apart from some loyal fans of the brand who will carefully study the products, potential consumers can only learn about the basic situation and information of the products through the brand's promotion and marketing of the products.

For luxury brands, in addition to the brand logo, almost every floral product packaging box has very easily recognizable brand elements. For example, Hermès orange and leather-filled paper packaging materials. These two elements have always been used by Hermès in its luxury packaging, so these elements have also become part of the Hermès brand. The moment a customer sees the Hermès box, they can immediately associate with your brand and have an emotional connection with the brand. In addition to Hermès, Tiffany and Cartier also use brand elements in jewelry boxes to allow customers to identify their brands and create a sense of trust in their brands.

Consumers’ trust in the brand stems from the multi-faceted experience that the brand gives customers. In addition to the overall image created by the brand for customers and the services provided by the staff when customers shop, a high-end packaging with brand recognition is customized. The box is a very effective way.


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